The Creatives Room

AUC Benefit 1

Brand: BMW · Year: 2019 · Category: Commercials · Medium: video

A black BMW sedan sits centred on a white studio cyclorama, flanked by two softbox lights on stands, the bodywork clean and reflective under even light. It is a precise, unfussy product presentation - the car as considered object.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

AUC Benefit 1 - 2019 | The Creatives Room