The Creatives Room

ASHE VERSUS

Brand: Moderna · Agency: McCann Health · Year: 2021 · Category: Case Studies · Medium: video

A high-contrast black-and-white case-study board for "AshE VERSUS", the distorted title set over a lone figure standing on a tennis court amid dramatic smoke and cloud. A grid of monochrome archival-style photos of Arthur Ashe and Black artists fills the lower half, under headers "BASED ON REAL EVENTS", "A style of BLACK ARTISTS" and "ARTHUR'S ICONIC style". Palette is pure black-and-white with heavy grain.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

ASHE VERSUS - McCann Health - 2021 | The Creatives Room