The Creatives Room

Art belongs to everybody

Brand: HORNBACH · Agency: heimat berlin · Year: 2021 · Category: Commercials · Medium: video

A short documentary film profiling artist Ai Weiwei as he discusses his philosophy on art. The piece combines direct-to-camera interview shots of the artist with process footage of an artwork being constructed from high-visibility safety jackets sourced from a HORNBACH store. Settings are a mix of a clean studio space and a more industrial workshop.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Art belongs to everybody - heimat berlin - 2021 | The Creatives Room