The Creatives Room

Arca x Ray-Ban FW 2021

Brand: Arca · Category: Commercials · Medium: video

In a cavernous grey concrete hall of arches and columns, a figure in glossy black reclines on a low daybed while several snakes trail across the pale sand floor. Cold, desaturated stone palette lit by soft ambient daylight from the arches. Wide, symmetrical, eerily still composition.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Arca x Ray-Ban FW 2021 | The Creatives Room