The Creatives Room

Arbor Day In Brazil

Brand: ClimaTempo · Agency: PAN 360 · Year: 2020 · Category: Print / OOH · Medium: image

A series of three print ads uses a clean, symmetrical diptych composition. On a neutral grey background, each ad presents a side-by-side comparison between detailed human anatomy and a visually similar part of a tree. The pairings juxtapose a human eye with a tree's rings, lungs with a tree's canopy, and a hand with tree bark to illustrate their structural parallels.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Arbor Day In Brazil - PAN 360 - 2020 | The Creatives Room