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Apologize the Rainbow

Brand: Skittles · Agency: DDB Chicago · Year: 2021 · Category: Case Studies · Medium: video

A case-study board over a blue-sky backdrop, headed with a green Skittle bearing an "S" and the lines "LIME IS BACK." and "SORRY WE TOOK IT AWAY." A live giraffe stands mid-frame beside a glass box. Left panels show news screenshots and a pull-quote; a "1000%" search stat and a red "21%" tag sit at the base. A rainbow arc and a red Skittles pack reading "Apologize the Rainbow" run up the right edge.

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Apologize the Rainbow - DDB Chicago - 2021 | The Creatives Room