The Creatives Room

Anti-Murphy’s Law Toast

Brand: Enterogermina · Agency: MRM Madrid · Year: 2025 · Category: Commercials · Medium: video

Directed by Diego Herrero, this film follows a physicist attempting to design a toast that lands butter-side up. The documentary-style visuals, shot by DOPs Alberto González and Dani Moreno, combine studio interviews with slow-motion macro shots of falling toast and animated 3D diagrams explaining the physics. The production design features a clean, workshop setting filled with experimental toast prototypes.

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Anti-Murphy’s Law Toast - MRM Madrid - 2025 | The Creatives Room