The Creatives Room

Anthony Joshua

Brand: Beats · Category: Commercials · Medium: video

A wide black-and-white shot of a boxing gym: a lone fighter sits hunched on the edge of a ring wearing gloves, a coach ducks through the ropes behind, a heavy bag hangs at left under industrial skylights, with the white Beats 'b' logo centred over the frame. High-contrast monochrome, hard overhead daylight through the roof lights, stark documentary framing of the empty gym.

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Anthony Joshua | The Creatives Room