The Creatives Room

Anthem

Brand: KFC · Category: Commercials · Medium: video

A woman styled in a retro, early-1960s aesthetic — blunt fringe, red cardigan over a white polka-dot blouse, teal nail polish, small stud earrings — holds a fried-chicken sandwich mid-bite, eyes wide and mouth slightly open in an exaggerated reaction shot. The set behind her is a warm, richly-decorated mid-century living room: dark patterned wallpaper, a red abstract painting, brass table lamp, striped armchair — warm tungsten-and-daylight mix giving a saturated, slightly theatrical colour palette.

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Anthem | The Creatives Room