The Creatives Room

Andes // Echophones

Brand: Ab Inbev · Agency: Draftline · Year: 2020 · Category: Commercials, Case Studies · Medium: video

A wide, mostly empty aerial or long-lens landscape frame of the high Andes at low sun. A lone figure stands silhouetted on a dark rocky ridge at centre-left, dwarfed by receding snow-streaked ranges that fade to pale blue haze at the horizon. The upper two-thirds is clean gradient sky, deep blue at the top. Strong red and green rainbow lens flare streaks diagonally across the left of frame, and the foreground rock is heavily shadowed and near-black. Cool, high-altitude palette of slate, snow-white and dust brown; the human figure is scaled deliberately small so the mountain reads as the protag

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