The Creatives Room

Anatomy of a Champion

Brand: FIGS · Agency: FIGS · Year: 2023 · Category: Case Studies · Medium: video

A dark navy FIGS "ANATOMY OF A CHAMPION" case-study board with a serif title. The centre holds an extreme close-up of a boxer's face in blue headgear and a white mouthguard, eyes glancing upward, under "THE FIRST CAMPAIGN IN OLYMPIC HISTORY TO HERO HEALTHCARE PROFESSIONALS. NOT ATHLETES." Body copy sits left; stats read "100%", "28%", "6%", "4%" and "7%" with Fortune, Forbes and Fast Company logos. Palette is deep blue and cinematic.

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Anatomy of a Champion - FIGS - 2023 | The Creatives Room