The Creatives Room

Amor Fati

Brand: Marine Serre · Year: 2020 · Category: Commercials · Medium: video

The title frame is a symmetrical wide against a blank white void: a woman with waist-length red-brown hair hangs upside down in a black parachute harness at the centre, arms outstretched, while several hundred identically dressed figures in Serre's crescent-moon-print bodysuits and balaclavas stand in ranks receding to the horizon. Interspersed among them are figures in black tactical gear and riot visors. Title cards "MARINE SERRE" and "AMOR FATI" sit in serif capitals at either side. Flat high-key white with no visible ground plane or horizon, achieved with heavy crowd-replication VFX by Mac

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Amor Fati - 2020 | The Creatives Room