The Creatives Room

American Cancer Story

Brand: American Cancer Society · Agency: Wieden+Kennedy · Year: 2024 · Category: Commercials · Medium: video

A title card set on the flat yellow side panel of a school bus, filling the frame with bold black type reading 'American Cancer Story'. A black-and-white 'Trigger Warning - Sensitive Content' badge sits mid-right, with credit lines naming director Jose Padilha and composer James Valentine, and a bracketed tagline 'A Short Film About Survival' along the bottom. Flat, high-contrast graphic design.

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American Cancer Story - Wieden+Kennedy - 2024 | The Creatives Room