The Creatives Room

America the Beautiful

Brand: Dove · Agency: Ogilvy · Category: Commercials · Medium: video

A young Black boy in a grey tee and a light-blue surgical mask raises a clenched fist, flanked on both sides by riot police holding transparent plastic shields. The grade is cool blue-grey, with out-of-focus city buildings behind. Centred white serif text reads "America will not be beautiful until it's beautiful for everyone", and a small Dove bird mark sits just above it.

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America the Beautiful - Ogilvy | The Creatives Room