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Brand: BIC · Agency: Boundless · Year: 2026 · Category: Print / OOH · Medium: image

A white ad: a purple BIC ballpoint pen sits beside a faint version of itself rendered as if drawn in pencil, with "Also in pencil" and the BIC logo. Spare, witty, product-focused.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Also In... - Boundless - 2026 | The Creatives Room