The Creatives Room

Almost Home

Brand: McDonald's · Agency: DDB Sydney · Year: 2019 · Category: Commercials · Medium: video

A wide letterboxed landscape shot taken from a following vehicle, dead centre on the rear of a white semi-trailer running down a two-lane highway. The road recedes to a vanishing point almost exactly at the horizon, painted lines converging. Either side is dry ochre and olive scrub; a long range of red-brown mountains crosses the right two-thirds of the frame, with a second range faint in haze at the far left. The sky is a clean unbroken pale blue graded down to warm haze at the horizon, shot in flat high sun that keeps everything sharp and shadowless. No people in frame - the truck is the cha

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Almost Home - DDB Sydney - 2019 | The Creatives Room