The Creatives Room

All Gardens Are Great

Brand: Ryobi · Agency: Fenton Stephens · Year: 2020 · Category: Commercials · Medium: video

Very low, close macro angle looking up along a fallen log on a trestle: a Ryobi cordless chainsaw, its lime-green body and grey bar branded large in the foreground, mid-cut through the timber with sawdust spraying off the chain. The operator's gloved hands and forearms in a dusty pink long-sleeve fill the top of frame, face cropped out. Behind, a soft-focus suburban garden of clipped shrubs and a bare tree under flat overcast light. Wide lens close to the subject so the tool reads as monumental against a domestic backyard, with the brand green as the only strong colour.

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All Gardens Are Great - Fenton Stephens - 2020 | The Creatives Room