The Creatives Room

Aldidas

Brand: Aldi · Agency: McCann London · Year: 2023 · Category: Case Studies · Medium: video

A young woman sits on grey stone stairs in a brick Manchester alleyway, wearing a navy quarter-zip fleece with an Aldi logo styled like the Adidas trefoil, plus white red-striped trainers and knee socks. Yellow parallel-line graphics run across the frame with white text reading "impossible for... next to nothing" and "aldi.co.uk". A black price tag reads "women's fleece total £18.99", and a fake tweet card at bottom shows "Jen @JenMxGui aldidas!". Graffiti marks the right wall.

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Aldidas - McCann London - 2023 | The Creatives Room