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Alcohol and drugs

Brand: Société de l'assurance automobile du Québec · Agency: Lg2 · Year: 2020 · Category: Print / OOH · Medium: image

This campaign features a series of high-angle product shots against solid, neutral backgrounds. Each image presents a photorealistic composite of a car key merged with an object symbolizing impairment—a bottle opener, a joint, or a pill—replacing the key's blade. The lighting is clean and even, creating soft shadows beneath the central object. This minimalist digital illustration work is credited to art directors Anthony Verge and Olivier Caron and digital artist Sylvain Grégoire.

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Alcohol and drugs - Lg2 - 2020 | The Creatives Room