The Creatives Room

Alba

Brand: Pampers · Category: Commercials · Medium: video

Soft, naturally-lit domestic interior: a mother with dark hair and a plain white tee leans in beside a blonde toddler on a grey tufted sofa, a mustard-yellow throw pillow adding the only saturated colour note. Skin tones and walls sit in warm neutral off-whites, daylight coming from a large unseen window, giving the frame a gentle, handheld-documentary softness rather than a lit, stylised commercial look.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Alba | The Creatives Room