The Creatives Room

Airtag

Brand: Apple · Category: Commercials · Medium: video

A man in a cycle helmet and brown jacket crouches into a set built entirely from midnight-blue velvet drapery, sweeping his hand across the folds. His helmet lamp throws a visible beam down into the fabric where a bright point source blooms up through the crumpled velvet. Near-black surround with the blue cloth as the only material, the light source in-shot doing all the modelling on his face.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Airtag | The Creatives Room