The Creatives Room

Aid Aisle

Brand: Freshchoice · Agency: aims creative · Year: 2023 · Category: Case Studies · Medium: video

A case-study board set in a mossy New Zealand forest. Two blue branded kiosk stands reading "AID AISLE" flank a wooded trail as trail runners approach through green bush. White copy sits left; runner quotes at right read "WORTH RUNNING OVER 9 HOURS FOR", "I THOUGHT I WAS HALLUCINATING" and "LIKE A MIRAGE COME TRUE". A filmstrip of race photos runs along the bottom. Palette is deep natural greens.

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Aid Aisle - aims creative - 2023 | The Creatives Room