The Creatives Room

Africa's Deadliest

Brand: National Geographic · Agency: Rocket Yard · Year: 2018 · Category: Covers / Posters · Medium: image

Illustrated by Sattu with CGI by Oussama Founi, this campaign visualizes the 'circle of life' literally. Predator and prey are fused into circular forms, such as a crocodile whose jaws bite a zebra, while the zebra's stripes seamlessly transition back into the crocodile's scaled tail. The combined creatures are isolated against dark, heavily-textured backgrounds, creating a stark and dramatic composition.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Africa's Deadliest - Rocket Yard - 2018 | The Creatives Room