The Creatives Room

Adwa 1988

Brand: BGI Ethiopia · Category: Commercials · Medium: video

A wide street-level shot of a large modern building with a perforated, patterned concrete facade lit gold by low sun on one side and in shadow on the other. Giant numerals '1888' in bold dark type, with an Amharic line beneath and a small crest/logo above, are printed across the illuminated facade. Smaller shops, satellite dishes, power lines and pedestrians occupy the street in the foreground, situating this as a real, lived-in urban Ethiopian streetscape (consistent with Addis Ababa) rather than a studio set.

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Adwa 1988 | The Creatives Room