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ADSCAN: The Clever Retail Hack That Turns Every Ad Into a Discount

Brand: Makro · Agency: Ogilvy · Year: 2023 · Category: Case Studies · Medium: video

Night-city case-study board in cool teal light. A large red Coca-Cola billboard is lit by spotlights while a hand holds a phone scanning it, the screen showing a discounted price. Other product billboards (Heinz, Doritos, Cheetos, whisky) float around. White text reads 'makro Adscan - Turning brand's ads into our new commerce platform', with context and how-it-works copy and results stats across the lower half.

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ADSCAN: The Clever Retail Hack That Turns Every Ad Into a Discount - Ogilvy - 2023 | The Creatives Room