The Creatives Room

Activate

Brand: Decathlon · Year: 2021 · Category: Commercials · Medium: video

Overcast dusk light with heavy grey-blue cloud cover fills most of the frame. A lone climber scales a pale limestone cliff face rising directly out of the sea, rendered small against the vast rock and horizon. Widescreen letterboxed framing and a cool, muted blue-grey palette give it a moody, elemental atmosphere rather than a bright, energetic sports-ad look.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Activate - 2021 | The Creatives Room