The Creatives Room

Ability Signs

Brand: Decathlon · Agency: Rethink Toronto · Year: 2021 · Category: Case Studies · Medium: video

Shot in a real-world parking lot in what appears to be natural, even daylight. The core visual idea is the act of painting over traditional blue wheelchair symbols with new white-stenciled icons showing sports like wheelchair basketball. Grounded, documentary-style close-ups focus on the textural details of the asphalt and the stenciling process.

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Ability Signs - Rethink Toronto - 2021 | The Creatives Room