The Creatives Room

A.I. Ketchup

Brand: Heinz · Agency: Rethink · Year: 2023 · Category: Case Studies · Medium: video

A flat deep-red background dominated by a white Heinz-style keystone label, deliberately broken up with horizontal glitch/datamosh displacement bands slicing through it. The label reads "A.I." above a rounded box with "KETCHUP" in red, with a small green vine tomato beneath. The classic gold-and-green keystone border is fragmented by the glitch effect.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

A.I. Ketchup - Rethink - 2023 | The Creatives Room