The Creatives Room

A history of taglines: From ‘Drink Coca-Cola’ to ‘Taste the Feeling’

Brand: Coca-Cola · Year: 2016 · Category: Print / OOH · Medium: image

This archival print advertisement from 1923 features an Art Deco-era illustration of a woman in a cloche hat and fur-collared coat drinking from a glass Coke bottle. The tagline 'Enjoy Thirst' is rendered in period-specific typography. The composition is simple, with a muted color palette typical of vintage magazine ads, focusing on the stylized subject and product.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

A history of taglines: From ‘Drink Coca-Cola’ to ‘Taste the Feeling’ - 2016 | The Creatives Room