The Creatives Room

A Century of Care

Brand: St. Mary's Hospital · Category: Commercials · Medium: video

A dark room lit almost entirely by two glowing medical monitors displaying sagittal brain MRI/CT scans, blue-toned diagnostic imaging software interfaces visible along the top of each screen. A silhouetted figure's shoulder and head are visible in near-total darkness in the foreground between the two monitors, unidentifiable beyond outline. The palette is cold blue and black throughout -- a clinical, reverent mood rather than a warm 'hospital brochure' look.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

A Century of Care | The Creatives Room