The Creatives Room

50th Anniversary

Brand: Nike · Category: Commercials · Medium: video

A stark black title card carries bold white Dutch text reading 7X OLYMPISCH GOUD (seven-time Olympic gold), cutting to inverted black-and-white footage of two athletes leaping against black so their forms glow bright. Graphic, negative-image sports treatment with heavy typography.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

50th Anniversary | The Creatives Room