The Creatives Room

3MC

Brand: Adidas · Year: 2019 · Category: Commercials · Medium: video

A gritty yet vibrant urban visual aesthetic characterized by natural sunlight, high-contrast street shadows, and a rich, grounded colour palette. Framing seamlessly shifts between wide fish-eye and low-angle skate action shots and intimate, handheld close-ups of footwear, concrete textures, and candid youth moments. The lighting feels spontaneous and practical, capturing golden warm sunlight as well as cool atmospheric shadow tones. The overall mood is energetic, rebellious, and effortlessly authentic to modern street culture.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

3MC - 2019 | The Creatives Room