The Creatives Room

3 Bar Superstar

Brand: Adidas · Year: 2023 · Category: Case Studies · Medium: video

A dense grid of small self-shot video tiles fills the frame, each showing a different young person filming themselves at home, singing or rapping into a phone or webcam. A larger phone graphic sits at centre over the grid, framing a close-up of a bearded man mid-verse with a red REC dot and audio waveform across his mouth. Lighting is the mixed everyday light of many bedrooms and living rooms.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

3 Bar Superstar - 2023 | The Creatives Room