The Creatives Room

2022 World Cup

Brand: FIFA · Category: Commercials · Medium: video

A single wind-swept acacia tree stands alone on flat desert ground at dusk, backlit by a low, hazy sun breaking through heavy cloud cover. A figure in a flowing white robe stands half-hidden behind the trunk. The palette is muted gold, grey and dusty rose, with visible film grain and atmospheric haze giving the frame a painterly, almost biblical quality.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

2022 World Cup | The Creatives Room