The Creatives Room

20 Again

Brand: Garnier · Agency: publicis mexico · Year: 2016 · Category: Print / OOH · Medium: image

The campaign utilizes a striking visual metaphor: one half of a face digitally altered to appear youthful, the other displaying natural signs of aging. The colour palette is natural and bright, emphasizing healthy skin tones. Close-up compositions highlight the skin texture, drawing attention to the product's direct impact on fine lines and wrinkles. The overall mood conveys a hopeful and transformative elegance, speaking to the desire for restored youth and radiance.

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20 Again - publicis mexico - 2016 | The Creatives Room