The Creatives Room

Hungry Copywriter Wanted

Brand: McCann · Agency: McCann Bristol · Year: 2018 · Medium: image

An ultra-minimalist print layout featuring a stark, clean white background with subtle central radial lighting. In the precise center of the vast negative space sits a single, heavily chewed blue plastic pen cap, rendered in high detail with soft studio lighting and a tiny drop shadow. Below the object, a tiny line of lowercase sans-serif typography reads 'hungry copywriter wanted', grounded by the McCann Bristol logo in the lower right corner. The emotional register is understated, witty, intelligent, and visually crisp.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Hungry Copywriter Wanted - McCann Bristol - 2018 | The Creatives Room