The Creatives Room

Relax, it's iPhone - Dog

Brand: Apple · Agency: TBWA\Media Arts Lab · Year: 2023 · Category: Print / OOH · Medium: image

A large-scale outdoor billboard installed along an urban sidewalk depicts a close-up macro view of a spaniel dog chewing on an orange-cased iPhone in its mouth. The image features natural outdoor day lighting under a soft blue sky with warm earthy tones on the dog's fur and case. Minimal white typography reads 'Relax, it's iPhone' paired with the iconic Apple logo in the bottom right corner, set against the context of everyday city passersby on e-scooters.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Relax, it's iPhone - Dog - TBWA\Media Arts Lab - 2023 | The Creatives Room