The Creatives Room

100 Years of Lufthansa

Brand: Lufthansa · Agency: Serviceplan · Year: 2018 · Category: Print / OOH · Medium: image

The visual style balances historical grandeur with crisp, modern graphic restraint. Deep navy blues, bright whites, and gold accents anchor the visual palette, evoking classic air mail elegance and high-altitude sky tones. Graphic compositions emphasize strong geometry, clean layouts, and negative space, featuring refined typography alongside stylized aircraft silhouettes or heritage brand iconography. The emotional tone is proud, sophisticated, and quietly nostalgic, evoking the romance of golden-age flight with contemporary clarity.

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100 Years of Lufthansa - Serviceplan - 2018 | The Creatives Room