The Creatives Room

100 Reason of Outback

Brand: Outback Steakhouse · Agency: Hancomm · Year: 2023 · Category: Commercials · Medium: video

Low-key restaurant interior lit almost entirely by warm practical sources. A large bone-in ribeye rests on a dark cast-iron skillet plate on a wooden table, grill marks and rendered fat catching a hard rim light from behind, a pat of butter melting at the edge of the meat. Two dark bowls of sides sit soft-focus in the left foreground, a glass of amber drink at right. Hands reach in from the top of frame toward the plate but are held out of focus and out of full view, keeping the meat as the only sharp object. Deep shadow surrounds everything; the palette is amber, black and burnt orange.

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