The Creatives Room

10 Destinations

Brand: Etihad Airways · Agency: Impact BBDO · Year: 2025 · Category: Commercials · Medium: video

The visual aesthetic is vibrant and inviting, utilizing a warm color palette that accentuates the beauty and allure of each destination. Lighting is natural and often features golden hour hues to create an aspirational and luxurious feel. Compositions are varied, balancing sweeping wide shots of landscapes with intimate close-ups of cultural details, all contributing to an emotional register of awe, wonder, and serene escapism.

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10 Destinations - Impact BBDO - 2025 | The Creatives Room